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Our Team

Kapirum has senior consultants and also a strong network of associates with complementary skills and experience.

People do not change unless they understand why, and it is only if we have this understanding that genuine personal commitment to change can be achieved. We use our skills to engage with people at a deeper level in order to make this happen.

Simone Douani

Founder and CEO

Simone is Italian by birth but has lived in London and worked in the UK and Europe for more than ten years. He has dual Italian/UK citizenship. His early career was as a singer and actor, graduating from "Conservatorio Teatrale" in Rome. Just over ten years ago, he moved into the personal development field by doing actor-led role-plays for some multinational companies. He found he had a real fascination for this work and started doing more facilitation, and then the design of training programmes, also becoming an ICF ACC accredited coach. He is particularly keen on issues of leadership, diversity and unconscious bias. These are the reasons why he set up Kapirum.
Now, after ten years himself, and with a small firm, he has significant expertise in developing people within the workplace. He regularly receives excellent feedback (link testimonials) from high profile demanding clients. He has worked with a wide range of clients such as Merck, Deloitte, and Louis Vuitton and so understands many different business environments/cultures. He has an infectious style, passion and humour that most clients seem to like (he even sang a requested piece of Opera for one group at the close of the session - you don't get that with Helmsley Fraser!) His expertise covers coaching, complex communications skills for managers and leaders (feedback, difficult conversations), diversity, unconscious bias, and aspects of leadership development. He is accredited in several relevant methods/tools (see qualifications below)

Simone is passionate about this kind of work and feels that his performing background is a positive strength in helping people to improve. Like many of you, he has seen poor training done, where little engagement with participants is achieved and the link to business needs is also poorly made. He and his Kapirum team are keen to work with similarly minded clients to achieve results we can both be proud of.


Diploma in Transformational Coaching, Animas Centre for Coaching, London
ICF ACC Accredited Coach, International Coach Federation
CPD in Group Coaching and Facilitation, Animas Centre for Coaching, London
CPD in Relationship Coaching, Animas Centre for Coaching, London
CPD in Mindfulness Coaching, Animas Centre for Coaching, London
Partner and accredited facilitator Core Strengths
Accredited Practitioner Strengths Profile, Strengths Profile
BA Acting and Singing, Conservatorio Teatrale Roma
Musical Theatre Master, Royal Academy of Dramatic Art

Anna Elena Pepe

Senior Consultant

Anna has an unusual background. She has dual citizenship and language - Italian /UK. She has trained and worked in both drama/acting but also spent some time as a scientific researcher (PhD in cardiovascular medicine). This is a mix which gives her a performer’s understanding of people but a good sceptical mind on evidence/results and what produces results. In addition, she practices a Buddhist philosophy that helps focus whilst juggling multiple lines of work. She soon realised that her performing skills were in demand in people development and started with roles as trainer and role-player.
Now, Anna is a well qualified and experienced coach. She has a wide range of methods to work with (see qualifications) and can tailor these to meet individual client needs. She has expertise in 1:1 coaching, facilitation, negotiation, people development and performance, and various forms of complex communication. She has a particular interest in coaching women to be more successful in the workplace. Over ten years she has worked with a wide range of well-known businesses, such as EY, Kraft foods, Trip Advisor and has had excellent feedback from these. She can both design and deliver training programmes.
Anna is very keen to work with clients who share her belief in the importance of people and development. Her work focusses on realising strengths and helping people to increase their capability, confidence and performance.


MSc (biology) and PhD (cardiovascular medicine), Kings College, London University.
Diploma in Transformational Coaching, Animas Centre for Coaching, London.
ICF ACC Accredited Coach, International Coach Federation
CPD in positive psychology, Animas Centre for Coaching, London
CPD in group coaching and facilitation, Animas Centre for Coaching, London
Dramatic arts, Mountview and Guildhall school of Music and Drama

Chris Scoble

Senior Consultant

Chris has a modern languages degree from Cambridge and is fluent in French, Spanish and Italian. He has a strong background with in banking and with law firms. He worked for Barclays Bank for over 20 years in a variety of international functions and later was European Director of Marketing and Communications for an international law firm.
For the past ten years or so, he has been self-employed and focussed on people development. His business expertise is supplemented by both qualifications and experience in coaching and training. He has an analytical approach and is focussed on helping clients to maximise their potential through coaching and specific training. He has a particular ability in assisting skills in networking and business development. His marketing and business background enables him to understand the context of a wide range of businesses and markets. He has worked with partner and associate groups at a wide range of professional services firms both in the UK and Europe.


Diploma in transformational coaching, Animas Centre for Coaching
Accredited Practitioner Strengths Profile, Strengths Profile
MA in Modern Languages, Cambridge University

Helen Rivera

Strategic HR/Leadership Development and Performance Management

In common with Simone, Helen also has a strong musical background, studying classical piano for eight years until 18. A desire for adventure led her to train and become a Naval Officer for five years. She resigned and did a degree in Management and Organisation in London. This led to a job in corporate planning for a large UK police force, in which she performed well and was promoted quickly. After four years she left to do a full-time MBA at Warwick University Business School. Now, after 20 years, her expertise is focussed on management/leadership development across private/public/3rd sector. This has been gained with six years as a consultant with the Haygroup, with projects on competency and people performance, assisting organisational change and Reward. She spent six years with the Cranfield school of management designing and leading major customised leadership development programmes. She taught various people development elements but also managed teams of up to ten people in delivery. Both of these roles involved business development, managing project teams and meeting sales and fee earning targets, with demanding corporate clients. Over 40 clients have included, Sanoffi-Aventis (Pharma), Warburtons Bread (top 20 managers) and a newly privatised engineering consultancy.
In the last seven years, she moved into academia, studying for a PhD at Bath University then shifted to Greenwich University in London as a senior lecturer in strategic HRM. She has designed and taught on programmes such as MBA, MA in HRM, executive education, as well as doing some small consultancy projects. She left her lecturing post in mid-2020 and splits her time now between some part-time teaching, working for Kapirum, and music.


BSC Management and organisational systems, City University, London.
MBA (focus on HRM and Org. Change), Warwick University Business School
MBTI, also OPQ, feedback and facilitation, Cranfield School of Management
skills, &complex communications skills courses and Roffey Park MGT Institute
PhD:Consultant/client relationships (partial - 60%), Bath University
PG cert (in HE), teaching qualification, Greenwich University

Kapirum Consulting

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